AYM
Free audit tool for marketers

What did you inherit?
Find out in 10 minutes.

AYM gives you a scored, honest picture of where your brand, website, and SEO actually stand — and a clear list of what to fix first. No agency required.

Free. No credit card. Takes 10 minutes.

Overall

54%

Weak

Brand

48%

Weak

Website

62%

Developing

SEO

38%

Critical

Sample action plan

NowBrand

Your brand strategy exists in fragments. Pull it into one working document your team can actually use.

NowWebsite

No clear CTAs on core pages. Define one primary action per page and make it unavoidable.

NextSEO

Content isn't mapped to search intent. Start with your top 10 revenue-driving services.

Example results — your scores will reflect your actual answers

Who this is for

You've just stepped into a marketing role and need to understand what you've inherited — fast. Maybe the brand guidelines are somewhere on a shared drive. The website hasn't been touched in two years. Sales are asking why leads are weak. You need a baseline — not opinions, not guesswork.

No clear baseline

You don't know what's working and what's broken. Every decision feels like a guess until you've seen the full picture.

Too many opinions

Everyone has a view on what needs fixing. You need objective scores to cut through the noise and prioritise with confidence.

Need to show progress

Leadership wants to see early wins. A scored audit gives you the data to justify where you're focusing and why.

How it works

1

Answer 15 questions

Five questions each across brand, website, and SEO. Rate your current situation honestly — this diagnostic is for you, not your boss.

2

Get your scores

See exactly where you stand across all three pillars. Each section gets a score, a band, and a plain-English verdict.

3

Get your action plan

A prioritised list of what to fix now, next, and later — based on your specific answers. No generic advice.

What gets audited

Brand

Strategy, positioning, visual consistency, differentiation, and whether your brand assets actually help sales.

Website

Messaging clarity, conversion paths, brand expression, manageability, and technical performance.

SEO & Content

Search alignment, organic visibility, content engagement, technical SEO health, and contribution to pipeline.

What you get

Scores across all three pillars with a clear band — Critical, Weak, Developing, Strong, or Excellent

A prioritised action list — what to fix now, what can wait, and what you're already doing well

A shareable PDF — useful for getting buy-in from leadership or briefing an agency

Your audit saved to your account — run it again in 6 months and see what's changed

Stop guessing. Start with a baseline.

It takes 10 minutes. It's completely free. And you'll know exactly where to focus.

Start your free audit

No credit card required. Instant results.